Repositioning Thought Leader Academy
ThoughtLeader Academy helps entrepreneurs and coaches build personal brands through courses and mentorship. Their challenge was scaling without losing their niche credibility.
Their brand identity was outdated, and their marketing funnels weren’t converting. Course signups were plateauing despite strong word-of-mouth.
Brand Refresh: Redesigned brand visuals and positioning to match premium coaching.
High-Converting Funnels: Implemented webinar, VSL, and email sequences.
LinkedIn Content Strategy: Developed a 90-day posting plan to build authority.
Customer Journey Mapping: Identified drop-off points and addressed them with tailored content.
54% increase in course signups
21K new LinkedIn followers for the founder
43% email open rate across campaigns
3.5x funnel ROI after 90 days
