Launching Globally with Elixify Supplements
Elixify is a premium wellness brand offering plant-based supplements with a focus on mental clarity and immune health. They were preparing for their global launch and needed a powerful go-to-market strategy.
Elixify needed brand awareness and trust in a crowded supplement market. Their launch needed to drive initial traction and social proof at scale.
Launch Campaign: Designed and executed a phased launch funnel (tease → pre-order → drop).
Influencer Campaign: Collaborated with 50+ wellness creators on TikTok and Instagram.
PR & UGC: Secured placements in niche health publications and gathered 300+ UGC assets.
Email Launch Flow: Built hype with waitlist nurturing and limited-offer flows.
$250K in revenue in first 30 days
1.8M+ reach through influencer content
32% email list conversion from waitlist
4.9-star average rating after 1,200+ units sold
