Scaling E-Commerce Growth for UrbanThread
UrbanThread is a streetwear fashion brand known for bold, expressive clothing lines that resonate with Gen Z and millennials. Despite strong branding, they struggled to turn their traffic into consistent sales.
UrbanThread had high site traffic from social channels but suffered from low conversion rates and cart abandonment. Their marketing was sporadic, lacking clear funnels and optimization.
Email & SMS Funnels: Designed lifecycle email automations and SMS campaigns to recover abandoned carts and re-engage users.
Retargeting Ads: Rolled out Meta and TikTok retargeting ads focused on cart abandoners and social engagers.
UX Audit & Optimization: Simplified checkout flow and improved product page hierarchy.
Influencer Collaborations: Partnered with niche micro-influencers to drive direct response.
64% drop in cart abandonment
2.7x ROI from SMS campaigns
112% growth in repeat customers
$180K+ revenue generated from email automations
