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Rebuilding Trust for TruSmile Dental Clinics

Dental

Dental

Dental

Marketing

Marketing

Marketing

TruSmile is a regional dental care provider focused on family and cosmetic dentistry. Their presence across five cities was being overshadowed by newer competitors with stronger digital strategies.

Client

TruSmile Dental®

Client

TruSmile Dental®

Client

TruSmile Dental®

Category

Local SEO & Brand Refresh

Category

Local SEO & Brand Refresh

Category

Local SEO & Brand Refresh

Work Period

January 2024 – April 2024

Work Period

January 2024 – April 2024

Work Period

January 2024 – April 2024

Industry

Healthcare / Dentistry

Industry

Healthcare / Dentistry

Industry

Healthcare / Dentistry
The Challenge
The Challenge
The Challenge
Outdated brand assets and inconsistent listings hurt TruSmile’s local SEO. Their Google Business Profiles lacked reviews, proper categories, and keyword optimization.
Our Strategy
Our Strategy
Our Strategy
  • Local SEO Cleanup: Claimed and optimized all clinic listings, ensuring NAP consistency across 30+ directories.

  • Review Generation: Automated review requests post-appointment with 4.6+ rating goal.

  • Website Revamp: Designed a clean, mobile-first site optimized for appointment booking.

  • Content Localization: Created localized service pages and city-specific blog content.


The Results
The Results
The Results
  • 300+ new 5-star reviews in 3 months
  • #1 local search ranking in 4/5 clinic locations
  • 46% increase in online bookings
  • 2.3x growth in organic traffic