Personalized marketing is more than just addressing customers by their first names in emails. It involves using data and insights to tailor your messaging and offers to meet the unique needs of each individual customer. With the rise of advanced technologies like AI and machine learning, personalization has become more scalable and effective than ever before.

Personalization can take many forms: from recommending products based on browsing behavior to creating custom content that speaks directly to the customer's pain points and desires. When done right, personalized marketing can significantly increase engagement, build stronger relationships with customers, and enhance brand loyalty.